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ZTE to launch 5 smartphones

ZTE is aiming to become one of India's top three handset vendors, Chinese telecom major ZTE announced a tie-up with city-based firm Calyx to launch its smartphones in the domestic market.

Usually, ZTE supplies handsets to Indian handest-makers such as Micromax, Karbon, Telecom Operators, Reliance Communications and Idea Cellular. ZTE has set a target of selling one million smartphones in the first year.

ZTE India to launch 5 smartphones, eyes No. 3 spot


"With our foray into the open handset market in India, we want to become a dominant player here and be among the top 3 in the next three years....handsets already contribute 10 per cent of our revenues here," ZTE India CEO Xu Dejun said.

Calyx, a real estate player will be responsible for distribution, sales and marketing of ZTE smartphones in Indian Market.

Calyx Telecommunications Executive Director Gaurav Somani said, "We will initially focus on five states - Maharashtra, Goa, Gujarat, Madhya Pradesh and Chhattisgarh. ZTE devices will be available pan-India by October". He added saying the company will invest Rs 500 crore ($ 91,107,871) in getting the inventory, marketing and distribution of ZTE products.

He also said, "At a later stage, we are also looking at setting up ZTE My Shop to sell the products".

ZTE is launching 5 (five) models which are priced between Rs 5,799 - Rs 14,999.

"Our tablets will be in the premium category based on 3G or 4G technology and we are looking at launching them by Diwali," Xu said.

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