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Mercedes S-Class Revealed

Germany Daimler pulled the covers from it's new flasgship Mercedes S-Class, a critical product launch for company struggling to make a dent in leading rivals - BMW and Audi enjoy in sales and profit.

"Image-wise the S-Class is the vehicle that most personifies Mercedes-Benz. If they get it wrong, it could damage the brand and all the vehicles under it," said Christoph Stuermer, research director at IHS Automotive in Frankfurt.

Germany's Daimler  pulled the covers off its new flagship Mercedes-Benz S-Class luxury saloon, a critical product launch for a company struggling to make a dent in the lead that rivals BMW and Audi enjoy in sales and profit. (Reuters)
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Traditionally the Mercedes S-Class served as showcase for Daimler's latest technology, including safety features that Mercedes helped pioneer. For example - The S-Class in 1978 was the first car in world offering anti-lock brakes.

Features :

The new Mercedes S-Class is the first vehicle in the world capable of identifying bumps on road in advance and adjust the suspension according to the situation. "We invested massively in the new S-Class ...more Mercedes than an S-Class isn't possible," Zetsche said.

The 'BAS PLUS Brake Assist' system with Cross-Traffic Assist is able to identify traffic crossing the vehicle's path as well as pedestrians and accordingly boost the driver's braking performance. On the other side, 'PRE-SAFE® Brake' avoids collisions with autonomous braking intervention at speeds of up to 50 km/h.

The new Mercedes S-Class delights all the senses: the world's first 'AIR-BALANCE' package with active perfume atomize offers a new dimension in well-being.

The AIR-BALANCE package with active perfume atomisation and four ambient scents is a world first for the S-Class.
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