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Google distributes Google glass to it's developers to develop more apps

Recently, Google's most anticipated gadget Google glass is distributed among it's developers to develop and create more applications for it.

However, Google's California-headquarters did not announced any particular date for Google glass (a wearable computer with a head-mounted display) for India or Globally.

http://www.wired.com/images_blogs/gadgetlab/2013/04/google_glass_image.jpeg

“We are giving away a few for the developers ... the idea is for them to develop using the Google Glass platform so we can find out what interesting applications can be added in addition to what we already have,” Google SVP and Chief Business Officer Nikesh Arora told reporters here when asked about the time of launch of the gadget.

“It is already being rolled out. There are people who had signed up to buy it. We had asked people to give us a description of why it makes sense for them to have Google Glass. We have lots of people respond to that and we have chosen a subset of those people and the plan is to let them have it, let them generate applications for it,” he added.

Google launched a contest "If i had glass" in the month of Feb asking the participant to submit an application - what they would do if they had one.

On being prodded about the launch of the device in India, he added, “It has not been launched to consumers anywhere in the world. It has been given to select developers.”

On the initial responses from developers about the product he said "it was too early to talk on the feedback”.

On target consumers, he said: First idea is to have applications that people find interesting.”

While addressing a roundtable on advertising market and it future prospects, Mr. Arora said digital advertising will take time to catch up in India.

A report from Internet and Mobile Association of India and IMRB International, online advertising market has grown by 29 per cent year-on-year to Rs 2,260 crore by March, 2013 and is expected to reach Rs 2,938 crore by March 2014.

It includes search, display, mobile, social media, email and video advertising. 

The report said online advertising market on an average is expected to grow by 40 per cent annually in four years. 

According to industry estimates, digital advertising forms 7-10 per cent of the total advertising market in India.
 

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